It's the reveal of the century! The Real Tooth Fairies are here!

FOR IMMEDIATE RELEASE:

IT’S THE REVEAL OF THE CENTURY!
THE REAL TOOTH FAIRIES ARE HERE!

The Real Tooth Fairies are revealing themselves to Earthies in their online world!
By royal decree of Queen Sirona of Real Fairyland, Earthie kids can now get
matched to their Real Tooth Fairy and be royal guests touring Real Fairyland!

Wilmington, NC – May 16, 2011 - The Real Tooth Fairies are at last unveiling their new
interactive website with award-winning books and products that hail from the Magic Street Shops in Real Fairyland. Check out the fairytale fun in this very real place at:
http://www.therealtoothfairies.com. Now Earthies everywhere can meet their own REAL Tooth Fairy (there are 6, not 1) and start an interactive friendship with their magical fairy!  Like a wise and adoring big sister, an Earthie girl’s Real Tooth Fairy loves her and inspires her to spread kindness and share her own special Glow with the world!

The Real Tooth Fairies world targets girls ages 5-10, and introduces them to the glowing magical realm, Real Fairyland.  At last, Earthies of all ages find the answers to questions they’ve had: “Who is the tooth fairy? Where does she take my teeth? Where does she live?”  Real Fairyland, which the kids explore on the interactive and personalized website, is a rich world, including a diverse cast of characters, exciting settings (from the Jewel Garden to the Royal Castle to Real Furryland), loads of interactive play, and an ecommerce site. Girls go online to Magic Message their Real Tooth Fairy anytime with their latest achievement or news, and the Real Tooth Fairy can deliver a Magic Letter straight to the child’s pillow – personalized to the news she shared in her Magic Message!  

Earthie Girls also appear on the site, sharing their experiences with their Real Tooth Fairies, dancing in music videos, and showing how it all works – like making your own Real Dream Tree that grows in the Tower of Dreams. Earthies send in their own videos, photos of their kindnesses, and lost tooth stories -- so girls share with each other.

This brand has a strong focus on positive values and character-building. Not only are the Real Tooth Fairies admirable role models, as they emphasize goal-setting, education, and believing in your dreams, the website also features a kindness program, Every Kindness Counts, that encourages children to perform acts of kindness in their daily life. This program includes an incentive system of picking Kindness Tickets to do, then completing Kindness tickets and moving up the Kindness levels. This is easily tracked for each child as they move up the levels on the website, earning Award Ribbons and Kindness Charms. Every Earthie act of kindness raises the Earth’s Glow Score for the day!  The 20 Lost Tooth Virtues – one for each lost tooth, add to the pro-social elements of the site.

Marilyn Bollinger, president and founder of The Real Tooth Fairies, said, “As a parent, I’m thrilled to bring this magical world to families.  I know that a kinder world will become a reality with millions of kids doing Kindness Tickets each day. Having two daughters, I know how exciting it is for girls to have a magical best friend to inspire them to become their best, telling a girl that she’s a precious gift to our world and to follow her dreams!” With a background in clinical social work and publishing early childhood education products, Bollinger ensures that the Real Tooth Fairies are fun and magical, but also keeps an eye on education, promoting kindness, literacy, and even tooth health – they are tooth fairies, after all.  

Fairy-themed products are available for purchase to bring the magic home for girls. Each item comes from a different shop on Magic Street in Real Fairyland. Products include an award-winning book series, Kindness Kits tied to the online Kindness activities, Fairy room décor, lost tooth surprises, personalized Magic Letters from the Real Tooth Fairy (with parental permission of course) and so much more. The site has a unique Parents Only Zone, filled with ideas and fun for parents of tooth-losing girls.

On the website, girls spend hours exploring Real Fairyland, meeting the Real Tooth Fairies, playing pranks with Real Fairyland’s hilarious prankster, Stepella, making their Real Dream Trees (where your RTF takes your teeth), watching music videos, tracking their kindness level, and browsing through the books and other magical fairy products. An Upgraded VIP membership offers access to secret passageways and virtual shopping to decorate a 5 room hotel suite complete with fairy outfits for the girl’s avatar.

The Real Tooth Fairies world is targeted to girls, but a boy’s website is in development, by an affiliated entity, Bollinger Associates, that features the Time Travel Elffs, action heroes who protect Earth history from Gloom shadows.  They join the Real Tooth Fairies to deliver action for boys. More Real Tooth Fairy books, dolls, & more are in the works.

About The Real Tooth Fairies
The Real Tooth Fairies are represented to Earthies by the Royal Council of the Real Fairyland, LLC, founded in 2008, though the relationship with Real Fairyland began when Marilyn’s daughter first wrote to her Real Tooth Fairy – and got a letter back!

The Royal Council of the Real Fairyland is an entertainment company dedicated to the production of excellence in programming and interactive media, tied to consumer products that inspire imagination, foster creativity, and encourage children to spread kindness and change the world. The Real Tooth Fairies focus on character-building through positive role models, the 20 Lost Tooth Virtues, and Every Kindness Counts. In addition, a school kindness program involves students in a 4 week program wherein kids are heroes for kindness in their family, school, and community while supporting a global charity.

Marilyn Bollinger, president of The Real Tooth Fairies, is the author of 30 Disney books and has consulted for LeapFrog, Fisher-Price and other top children’s companies. As a licensed clinical social worker, she practices family and children’s therapy and is leader of parenting workshops. And of course, she’s honored to be the Earth’s ambassador to all things Real Fairyland, where Love is Magic and Every Kindness Counts!

For more information on the Real Tooth Fairies, please contact:
Rachel Frankel     1.888.Yr.Fairy

rfrankel@TheRealToothFairies.com            Tour the world at TheRealToothFairies.com